How Does Your Market See You Today?
The Visible Commodity: Your market knows what you do, but not what makes your thinking different. You’re easier to compare on services, features, or price.
The Invisible Expert: People who know you trust your expertise, but too much of your reputation still depends on relationships and referrals.
The Unclear Operator: You’ve built something meaningful, but the market does not yet clearly understand what you should be known and trusted for.
The Built Authority: You are known and trusted for how you think—not just what you do. Your perspective and reputation create new opportunities.
How You’ll Be Scored
The assessment measures two dimensions of market authority: how clearly your market recognizes what you stand for and how strongly it trusts your thinking.
KNOWN
Measures whether your market recognizes how you think and what makes your perspective different.
TRUSTED
Measures whether your market sees your thinking, judgment, and experience as credible and valuable.
Take the Built Authority Assessment
Learn how your market sees you
and what to do next.